PR agency Koolhoven & Partners will continue under the name Gazette as of today. Koolhoven & Partners was founded in 2014 by former journalists Martijn Koolhoven and Romke Spierdijk. The duo (both ex-Telegraaf, Spierdijk also Talpa, De Pers and GeenStijl) has since built a PR agency with strong journalistic DNA.
The transition to Gazette is more than just a name change. The PR agency is focusing on further expansion, which places demands not only on the name but also on the agency structure, internal procedures and the team. The agency is being assisted in this transition by seasoned entrepreneur Wouter Glaser of Go Delphi, who is well-versed in PR. Glaser has successfully built multiple companies from the ground up, including PR agencies Glasnost and Fitzgerald.
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‘Gazette is inextricably linked to journalism’
“We have been in business for eleven years and have grown into an agency of eight employees with more than thirty clients. And we want to continue growing. This requires a name that is future-proof and better suits the agency we have become,” says founder Martijn Koolhoven. Co-founder Romke Spierdijk: “Everyone who works with us has a background in journalism, which is essential to the way we work. The name Gazette is inextricably linked to journalism, just like our agency.”
The name Gazette refers to the coin with which people bought the very first newspapers in sixteenth-century Venice. Gazette has now been incorporated into collective memory as a symbol for creating and disseminating news. The new name also offers various opportunities to further strengthen the journalistic history of the agency, the founders and team members.
Gazette, formerly Koolhoven & Partners, has built a very broad and diverse client base. Over the past eleven years, the agency has been the PR partner for Roompot Vakanties, Vebego, EuroParcs, Quatt, Dekbeddiscounter.nl, EasyToys, KPN Zakelijke Markt, Schouten & Nelissen and Nederlandse Energiemaatschappij (NLE), among others. The agency has grown alongside clients such as online supermarket Picnic, RAI Amsterdam, GASSAN, Amac, Pets Place, ALLSAFE Mini Opslag, La Souris and various leading players in real estate and private equity.
