The newsmakers
of the Netherlands
Want media visibility for your organization? Leave that to the journalistic experts at Gazette, with a nose for news, the best press relations, and an eye for what sets your organization apart. We ensure you make positive headlines, giving your company a face, strengthening your brand and growing your reach.
Positive publicity through newsworthy stories
Discovering, creating, and sharing news. Using smart PR to generate relevant publicity. And responding quickly to current developments or potential crisis situations. That’s what sets us apart as the newsmakers of the Netherlands. We understand what makes your story special. We translate that into a newsworthy and compelling message, apply a thoughtful media strategy, and present it in a way that makes editors’ lives easier. Fast, sharp, and convincing.
These organizations already trusted our journalistic impact:
This is how we ensure
you make the news
Together with you, we build a strong, positive reputation for the long term. On a regular basis, we look at what’s happening in and around your organization. We bring relevant news to the surface, determine what to highlight, and proactively address reputation risks. This way, we powerfully position your organization and bring employees, activities, and stories to attention with energy and conviction.
Media & PR
We ensure your organization gets noticed. With compelling news that strengthens your reputation. From press releases to pitches and launches. And from inviting journalists to your event to inspiring stories about you, your business, and the people in your company.
Media & PR
Strategic Advice
What choices do you make, what do you communicate, and how? Together we determine which developments deserve the spotlight. Whether it’s annual figures, new partnerships, or innovations in your services: we incorporate them into a clear plan and execute it for you. This way, you maintain control over when and how you make the news.
Strategic Advice
Crisis Communication
In a crisis, every word counts. We are always available and get involved immediately as events unfold. With sharp statements and quick corrections, we ensure your story appears convincingly in the media. We also help you prepare for sensitive situations. Those who respond quickly control the narrative.
Crisis Communication
Media Training
Good preparation makes all the difference in media appearances. We train you to deliver your story clearly and confidently. Whether that’s in front of the camera, the microphone, or facing a journalist with a notepad. Together we choose the key messages and practice a sharp delivery.
Media Training
Looking for quality content by expert journalists?
Check out our one-stop-shop ContentKiosk.nl
The Newsmakers
Martijn Koolhoven
Founder/Owner
Journalist at heart with 25 years of experience at De Telegraaf and a strong network in media and business.
Martijn Koolhoven
Founder/Owner
Romke Spierdijk
Seasoned journalist and co-founder of GeenStijl, with extensive experience as reporter and editor-in-chief.
Romke Spierdijk
Felice Geurdes
Editor and communication professional with a creative pen and years of experience in media and publishing.
Felice Geurdes
Sjoerd Willen
Journalist with a sharp political perspective, trained at ANP and Binnenlands Bestuur, now active in PR and communication.
Sjoerd Willen
Femke Vogt
Organizationally and financially strong, ensures Gazette runs smoothly as the hub of operations.
femke@gazette.nl
FemkeVogt
Jeroen Vos
Journalist with 15 years of experience and a passion for stories where the entrepreneur takes center stage.
jeroen@gazette.nl
Jeroen Vos
Remco Tervoort
Former sports journalist and editor-in-chief, who now applies his communication skills to organizations within and outside sports.
remco@gazette.nl
Remco Tervoort
Brigit Oomes
PR strategist with a journalistic and behavioral science background, who makes stories both sharp and impactful.
brigit@gazette.nl
Brigit Oomes
Your Questions, our Answers
What makes Gazette different from other PR and communication agencies?
We are experienced journalists, respond quickly, and deliver stories that newsrooms truly pick up. We create news with impact: insightful, convincing, and reliable.
How do you determine what’s newsworthy for my organization?
We look at what’s happening in and around your company with a journalistic eye. We uncover hidden stories, make them relevant to current events, and together choose the key messages. This way, your story becomes credible and attractive to editors while remaining recognizably yours.
How do I know if your approach is valuable for me?
Every organization has stories worth sharing and moments when good communication makes the difference. Whether it’s positive publicity, strengthening your brand, or crisis management: we ensure your story sticks.
Can you also help me when media coverage turns negative?
Absolutely! We are always available and respond immediately. In consultation with you, we quickly provide the right, credible response.
Do you use AI in your work, and if so: how?
Artificial intelligence plays a supportive role at Gazette: we use it for brainstorming and summaries, but never for writing press releases. Human contact with journalists remains paramount.
How do you measure the success of your efforts?
We measure publications, reach, and sentiment, look at which media reach your target audience, and periodically evaluate what works well for the long term. We then base the planning for the upcoming period on that.
What does collaborating with Gazette cost?
What you pay depends on the scope and commitment we agree upon. You always receive a clear, customized proposal, so you know exactly what to expect. And while the revenue effect isn’t always measurable in advance, the publicity we generate is a valuable investment in your visibility and reputation.
Our own news highlighted
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PR Agency Koolhoven & Partners Continues as Gazette
PR agency Koolhoven & Partners will continue under the name Gazette as of today. Koolhoven & Partners was founded in 2014 by former journalists Martijn…
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Gazette and RAI Amsterdam Win Dutch PR Award
Gazette, together with RAI Amsterdam, has been awarded at the Dutch PR Awards for the Love your Liver campaign. The annual industry awards recognize the…
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Gazette at Prins Bernhardplein: at the Forefront of the News
Since June 2024, Gazette has been located on the third floor of the FD Media Group building at Prins Bernhardplein in Amsterdam. A fitting location…